What's new

Discount broking giant Zerodha has started rolling out US stock investing in beta to select users on its Kite platform, letting eligible Indian investors trade US-listed stocks and exchange-traded funds (ETFs) without opening a separate demat account, the company said on October 19, 2026.

The offering runs through India INX Global Access — a BSE-owned platform at GIFT City's International Financial Services Centre (IFSC) — and gives resident Indians access to up to 2,000 US-listed stocks and around 1,000 ETFs, including fractional investing, where users can buy a fraction of a share instead of a full unit.

Pricing and fine print

Zerodha has set brokerage at 0.1% of transaction value, with a minimum of $0.01 and a maximum of $10 per order on both buys and sells. For comparison, Groww — India's largest online broker by active clients — also charges 0.1% for US stocks but with a $1 minimum and no published cap, so Zerodha's $10 ceiling could matter for larger orders.

The fine print: only resident Indian individuals are eligible — NRIs, HUFs and companies are excluded. Only delivery-based buying is allowed (no intraday, margin or derivatives), ETFs must hold over $250 million in assets, and transfers start at $50. Everything runs under the RBI's Liberalised Remittance Scheme ($250,000 per financial year).

The competitive picture

Zerodha joins a crowded field. The IFSCA issued approvals in June to Zerodha, Groww, Upstox and Angel One for international investing via GIFT City, and rivals have already launched — Groww in September with 10,000+ stocks and ETFs, Upstox with 8,000+ stocks and 2,000 ETFs. Zerodha is betting that a single-account experience and capped brokerage will win over its existing user base.

Why it matters for founders

Zerodha's entry shows how distribution beats product depth in Indian fintech — fewer stocks than rivals, but inside the app millions already use. For founders, the lesson is that the best new feature is often the one that removes a step (no separate demat) rather than the one with the longest spec sheet.