At-home beauty and wellness platform Yes Madam has reported a 3.9-fold increase in revenue and a 3.5-fold growth in Net Transaction Value (NTV) between Q2 FY25 and Q2 FY27 — a two-year compounding story that puts it among the standout startup funding India success stories of this quarter.
The numbers
The company's annualised revenue run rate reached ₹402 crore, while its NTV run rate stood at ₹836 crore. In Q2 FY27, revenue rose 69% year-on-year to ₹79.4 crore, while NTV grew 75% to ₹165.8 crore.
How it got here
Founded in 2016, Yes Madam operates a network of more than 10,000 service professionals across 55+ cities, bringing salon and wellness services to customers' doorsteps. The company plans to expand its services, strengthen its network and invest in technology as it pushes deeper into India's at-home beauty market.
The numbers reflect a broader shift in Indian consumer services: organised, app-driven home services are winning share from neighbourhood salons, and investors are watching which players convert that demand into sustainable unit economics at city scale.
Why it matters for founders
Yes Madam's 3.9x revenue growth in two years shows what disciplined execution looks like in the fragmented at-home services market — expand city by city, invest in the professional network, then layer technology on top. For consumer-services founders, the lesson is that unglamorous operational density often beats app-first virality.