xto10x: Investor Profile

xto10x is a scaling platform for growth-stage startups founded in 2018 by Flipkart co-founder Binny Bansal, ex-McKinsey senior partner Saikiran Krishnamurthy, and former Ekart and Eat.Fit operating leader Neeraj Aggarwal. Headquartered in Bengaluru, the company helps startups scale across what it calls the ten core scaling pillars, serving post–product-market-fit companies in India and Southeast Asia.

Crucially for founders reading investor profiles: xto10x is not a venture capital firm. It does not write cheques as a primary business. It is an operating platform that sells scaling expertise, software and programmes to startups that typically sit between Series B/C and the pre-IPO stage.

Thesis and mission

The company's stated mission is to make scaling easier by turning real operating experience into repeatable systems. Its core beliefs, published on its official site, are that startups will change the world, that scale requires a holistic recipe across the whole organisation, and that great talent drives all excellence. In practice this translates into three core activities: learning programmes, software tools, and operating capabilities that enable growth-stage startups to accelerate their scale-up journeys.

Programmes and products for founders

xto10x offers founders several entry points. The 10xAcademy is its founders' programme for scaling leaders. Its current flagship offering is the xto10x IPO Academy, which takes a cohort of eight companies preparing to go public in the next two to three years and works with them through expert playbooks, founder trust-groups for peer support, and investor dry runs with top institutional investors. Alongside the programmes sits a SaaS suite used by more than 100 startups, according to the company: 10xGoals (OKR tracking), 10xPeople (employee Net Promoter Score) and 10xPerformance (performance management). In 2021 the company acquired HR-tech startup Dockabl to expand its employee-experience platform.

Track record and notable engagements

The firm says it has worked with more than 450 companies, reaching over 70,000 employees across more than 200 organisations. Its client wall includes names such as Swiggy, Groww, Razorpay, Licious, Homelane and Wakefit. The strongest public endorsement comes from Razorpay co-founder Shashank Kumar, who is both an investor in and a client of xto10x, and who has described it as the only institution providing systematic support to founders scaling from Series A/B to unicorn and beyond. In February 2022 the company itself raised $25 million in a Series A round led by Binny Bansal, with participation from 28 founders and senior leaders from the startup ecosystems of India and Southeast Asia.

Fund and investment activity

xto10x has not launched a dedicated venture fund; its fund size is therefore not publicly disclosed. Inc42's company database attributes four direct investments to xto10x — BluSapphire, EMotorad, Goodera and SatSure — all at growth stage, the most recent in EMotorad in November 2023.

Key people

• Binny Bansal — Co-founder and Chairman. Co-founded Flipkart in 2007 and scaled it to market leadership in Indian e-commerce.
• Saikiran Krishnamurthy — Co-founder and CEO. Spent 15 years at McKinsey before leading Ekart (Flipkart's supply chain business) and the Ola marketplace, with deep experience in strategy, operations and organisation.
• Neeraj Aggarwal — Co-founder and COO. An operating leader from Ekart and Eat.Fit/Cure.fit, where he scaled both the business and the people function.