The numbers

Clean-label nutraceutical brand Wellbeing Nutrition more than doubled its revenue in FY26, but its losses grew even faster, according to financial statements reviewed by Entrackr and reported on October 21, 2026.

Revenue from operations rose to ₹244 crore in FY26 from ₹118 crore in FY25, while net loss widened to ₹92 crore from ₹38 crore a year earlier. Product sales were the company's only source of operating revenue.

Where the money went

Advertising and promotional expenses surged 78.7% to ₹109 crore in FY26 from ₹61 crore in FY25, accounting for around 32% of total expenditure. The cost of materials consumed more than doubled to ₹106 crore, broadly in line with sales growth. Total expenditure reached ₹338 crore, up 115.3% from ₹157 crore in FY25 — meaning the company spent ₹1.39 to earn every rupee of operating revenue.

The losses included an ESOP cost of around ₹51 crore; excluding it, the loss would have stood at about ₹40 crore, and operating EBITDA loss excluding ESOP narrowed to 13.4% of revenue from 22.5% in FY25.

The context

The results land just after pharmaceutical major USV acquired a 79% stake in the company in February 2026 at a valuation of ₹1,583 crore, a deal that also gave existing investors — who had earlier put in around $25.6 million, including ROHA, Fireside Ventures and Hindustan Unilever — a partial or full exit.

Founded in 2019 by Avnish Chhabria and Saurabh Kapoor, Wellbeing Nutrition sells across vitamins, minerals, protein, collagen, omega supplements and other wellness categories through its own website, online marketplaces and offline retail, with a presence in the US, UK and UAE. The company had earlier talked about targeting gross sales of ₹350 crore in FY26 while narrowing losses — revenue moved in the right direction, but losses moved in the opposite one.

Why it matters for founders

Wellbeing Nutrition’s FY26 is a cautionary read for D2C founders: doubling revenue while unit economics run at ₹1.39 per rupee earned is growth bought with marketing, not earned through repeat behaviour. The USV stake sale gave early investors their exit — the new owner now inherits the harder job of turning 200% top-line growth into a business that earns more than it spends.