Startup funding in India is increasingly powering AI products that go global: Bengaluru-based ShopOS, the AI company backed by $20 million from Flipkart co-founder Binny Bansal’s 3STATE Ventures, has launched Sloosh.ai, an AI creative platform for creators, small businesses and brand teams worldwide.
From brand engine to creator platform
Sloosh.ai turns prompts, photos and videos into product imagery, visual scenes, reels and creator-style clips. It runs on the same image and video orchestration engine ShopOS uses to produce content for brands across India, the UAE and the US — blending AI agents, reusable workflows and human experts.
The platform offers four ways to create: Chat (type an idea or pick a template), Spaces (reusable creative workflows that can run in batch, generating hundreds of images and videos with consistent results), Spacelab (a visual canvas for building custom workflows), and collaboration with ShopOS’s in-house creative team. A Sloosh MCP connects with ChatGPT, Claude, Gemini and Cursor, and an Adobe After Effects plugin is also launching.
New accounts receive 20 free credits, with paid plans starting at $19 per month globally. Through Spacelab, creators can publish their own Spaces for others to use, in a community-driven model with transparent pricing.
“Great creative work is a process, not a prompt,” said co-founders Ajay P V and Sai Krishna V K, who previously co-founded Scapic, the AI and AR commerce platform acquired by Flipkart in 2020, before helping establish and lead Flipkart Labs.
Why it matters for founders
The playbook: serve big brands first, productise the workflow, then open it to the long tail. If your agency work can be packaged into reusable workflows, a self-serve platform can scale revenue far beyond services.