India's living rooms are up for grabs. Lumio, the consumer hardware brand under Circuit House Technologies, has secured $12 million (approximately ₹115 crore) in a fresh financing round led by Blume Ventures, with follow-on participation from early backers Stellaris Venture Partners and 3one4 Capital.

The brand debuted in early 2025 with smart TVs and has since built three product lines: Vision Smart TVs, Arc projectors and Aura home audio speakers. Commercial traction has been brisk: Lumio crossed ₹100 crore in GMV within 13 months of launch, and reported a 3x year-on-year GMV jump between April and August 2026. The brand now serves over 35,000 households across 5,000+ PIN codes — achieved, the company says, without a single physical retail store or traditional TV ad campaign, with nearly half its smart-TV buyers upgrading from legacy electronics brands.

The new capital is earmarked for expanding beyond the early enthusiast base, ramping R&D across home hardware categories, advancing its proprietary software platform, and scaling post-purchase service. That service footprint already spans 300+ service centres covering 19,000+ PIN codes.

Software is central to the pitch: Lumio's TLDR platform and Project Neo, an AI-driven content discovery engine, are in public beta across nine Indian languages, backed by multiple pending patent filings. The company also plans targeted physical experience hubs so buyers can test hardware before purchasing.

Co-founders Raghu Reddy (CEO) and Kailash Sankaranarayanan (COO) previously raised about $4.55M from Stellaris, 3one4, Sattva and angels. Blume partner Sajith Pai noted that India's 30-35 million affluent households are reimagining their living rooms — and no longer default to legacy brands.

Why it matters for founders

Lumio's $12M raise is a masterclass in the D2C-hardware playbook: win a niche enthusiast audience, back it with service infrastructure in 19,000 PIN codes, and let referrals and upgrades from legacy brands do the marketing. If you're building consumer hardware, the lesson is that service coverage is the moat — and investors are paying up for it.