Kitchen Secret Raises Rs 1.14 Crore — Startup Funding India, October 2026

Startup funding in India continues to flow into bootstrapped consumer brands: preservative-free sauces maker Kitchen Secret has secured Rs 1.14 crore in its first external funding round, led by BeyondSeed with participation from angel investors. The development was reported on October 15, 2026.

Founded by the mother-son duo Renuka Kedia and Manav Kedia, Kitchen Secret offers preservative-free ready-to-eat and ready-to-cook sauces inspired by Italian, Mexican and Korean cuisines. The company runs its own manufacturing facility with a production capacity of about 500 kg per day, and says it has sold more than one lakh jars with a presence across over 500 Blinkit dark stores.

From a stalled 2016 venture to a quick-commerce comeback

Kitchen Secret began as a food venture in 2016 but was discontinued after running into marketing and distribution challenges. Manav Kedia revived it in 2023, riding rising consumer interest in international flavours and the explosion of quick commerce. The relaunch included a brand refresh, an expanded product portfolio and in-house recipe development.

Besides its website and listings on Blinkit, Zepto and Amazon, the brand serves the hotel, restaurant and catering (HoReCa) segment and offers white-label and private-label manufacturing to other brands. The fresh capital will go into marketing, inventory expansion, wider quick-commerce distribution and growing B2B operations.

"We didn't come into this with industry experience, just a love for good food and a belief that India was ready for it," said Manav Kedia. BeyondSeed's Radhika Jain said the firm backed the brand's ability to build a distinct portfolio and establish distribution across quick-commerce, retail and B2B while bootstrapped.