Investor Profile: Torch Capital — Thesis, Cheque Size & How to Apply

Torch Capital is a New York based early stage venture firm investing in technology enabled consumer brands, platforms, and the infrastructure layers that power them. If you are working out how to get funding from Torch Capital, start with its central question: can your company create and sustain a deep relationship with its end consumer?

Investment thesis

Torch backs companies transforming entire consumer verticals, using technology to make products and services more accessible, transparent, and affordable. It applies lessons from traditional consumer brands to a wider set of industries, including consumer facing platforms and consumerised business to business companies.

Sectors and stages

Torch invests mainly at Seed and Series A, with a focus on consumer technology, fintech, health and wellness, food technology, direct to consumer brands, ecommerce, marketplaces, digital media, and consumer infrastructure. Its portfolio page groups companies under healthcare, consumer, fintech, and AI, reflecting how consumer behaviour now runs through health, money, shopping, and artificial intelligence.

Fund size and cheque size

Torch closed its first fund at $60 million in 2019. In March 2023 it closed over $200 million in new capital across two funds: a $116 million second flagship fund and an $89 million first opportunity fund, bringing total assets under management to over $400 million at that time.

Notable portfolio

Torch's portfolio page lists Ro, a digital healthcare company offering personalised treatments including sexual health, weight loss, fertility, and hair and skin care; Acorns, developer of integrated micro investing, savings, banking and retirement products; Tia, a female healthcare platform offering primary care, obstetrics and gynaecology, and wellness services; Little Otter, a family centred mental healthcare platform for children aged 0 to 14; and Sollis Health, a membership based concierge emergency and acute health service.

Partners and team

Torch was founded by Jonathan Keidan, its Founder and Managing Partner. Keidan began his career as a music industry manager working with artists including John Legend and The Dave Matthews Band, co-founded InsideHook, a men's lifestyle digital media publisher, and angel invested in Compass, Zocdoc, Sir Kensington's, Acorns, and Sweetgreen before launching Torch.

Programs and perks

Torch does not publish a named accelerator, fellowship, or credits programme on its portfolio pages reviewed for this profile. Its stated value is hands on brand and audience support: helping founders identify and scale their customer base, drawing on the team's experience building consumer brands and on a network of founders, operators, and institutional investors.

How to apply for funding

There is no verified public application portal for Torch Capital, so do not use a third party form that promises guaranteed review. The real route is a warm introduction through a portfolio founder, a consumer brand operator, or another investor, supported by a short note and deck sent via the firm's official website at torchcapital.vc.