Investor Profile: SuperSeed — Thesis, Cheque Size & How to Apply

SuperSeed is a London seed-stage venture capital firm backing technical founders bringing AI to the physical world. Founded in 2018 by Mads Jensen and Dan Bowyer, both former founders, it has built a portfolio of 38 companies across two funds. Its third fund, launched in March 2026, sharpens that physical AI focus.

Investment thesis

SuperSeed invests in physical AI: AI applied to physical industries. It argues the most valuable AI companies of the next decade will make industrial infrastructure intelligent, via software platforms, algorithms, control systems and, where needed, integrated hardware. It seeks technical founders solving real industrial problems, where AI delivers measurable gains: lower energy use, faster production, fewer manual interventions.

Sectors, stages and fund size

SuperSeed invests at seed stage, mainly in B2B AI and software across manufacturing, energy, construction and autonomous systems. Its earlier fund targeted cheques of £500,000 to £1.5 million into 30 to 35 UK-based startups. Cheque sizes for Fund III are not publicly disclosed. Fund III secured a cornerstone commitment of up to £50 million from the British Business Bank via its Enterprise Capital Funds programme, and is accredited by the UK National Security Strategic Investment Fund.

Notable portfolio companies

Ai Build automates large-scale 3D printing for aerospace and defence manufacturers, cutting manual intervention by up to 86 per cent in customer deployments. OctaiPipe runs federated learning agents on energy-intensive industrial systems, delivering up to 30 per cent energy savings, with ABB as strategic investor and distribution partner. Hive Autonomy builds fleet software letting one operator coordinate multiple industrial vehicles. All3 combines AI design software with automated manufacturing to deliver homes up to 50 per cent faster. Earlier exits include Techsembly and Garvis, both sold within a year.

Partners and team

SuperSeed was built on an observation: most American VCs had founded companies, while fewer than 15 per cent of European VCs had ever worked in a startup. Every SuperSeed partner has founded, scaled and exited technology companies. Managing Partner Mads Jensen leads the firm with co-founder Dan Bowyer, and the firm says 90 per cent of its team has built and exited startups.

Programmes, credits and perks

SuperSeed runs no public accelerator and publishes no credits bundle. Support goes directly to portfolio companies: an in-house talent team helps with hiring, go-to-market advice, and introductions to customers and follow-on investors. For deep-tech founders, that commercial help often beats a generic perks bundle, since selling into industrial customers demands enterprise sales expertise rarely found in-house at seed stage.

How to apply for funding from SuperSeed

Founders building physical AI or B2B AI can approach SuperSeed via superseed.com, where the firm invites founders to get in touch. Lead with the industrial problem, evidence of customer traction or a credible path to it, and why the technology is defensible. SuperSeed leads seed rounds and works closely with founders, so coachability and a real go-to-market engine matter. Learning how to get funding from SuperSeed starts with fit: if your company applies AI to a physical industry, this firm is built for you.