Investor Profile: Novel Capital — Thesis, Cheque Size & How to Apply

For business-to-business software founders who need growth capital without an equity round, Novel Capital funding is built around one promise: partners, not just lenders. Learning how to get funding from Novel Capital starts with its fit — software and technology businesses with recurring, subscription or predictable revenue, incorporated and operating in the United States. Novel Capital says its team is made up of founders itself, and that it underwrites the revenue a company has already built, including mixed software, services and transaction revenue.

Thesis: non-dilutive capital for B2B SaaS

Novel Capital, a Kansas-based growth-finance platform reported to have been founded in 2017 as Novel Growth Partners by Carlos Antequera and Keith Harrington, focuses exclusively on business-to-business software-as-a-service and technology companies. Its thesis is that founders should be able to fund sales hiring, working capital and runway extension without waiting six months for an equity round or accepting venture-debt terms that demand venture backing. Unlike venture debt, Novel Capital does not require companies to be venture-backed, and it says a company's intellectual property is never at risk. Its fund size is not publicly disclosed as a single fund.

Sectors, stages and cheque size

Novel Capital's flagship Upfront Capital product provides between $100,000 and $5 million, sized at up to 40% of annual revenue, repaid over 3 to 36 months, with repayment schedules of 3 to 24 months also described on its site. Its published fit is a minimum of $350,000 in revenue, 10% or more year-on-year growth, predictable revenue, and at least $100,000 sought. A shorter-term Flow Financing product is third-party-reported at a flat 5% fee per 90-day draw. Reported figures from a 2024 company announcement, summarised by a comparison site, cite a $15 million oversubscribed pre-Series A, more than $130 million in total capital raised and more than $100 million deployed — treat those totals as reported, and confirm current capacity directly.

Notable portfolio and track record

Novel Capital says it has helped more than 150 business-to-business software-as-a-service companies grow. Companies featured in testimonials on its site include SymplyFi, Axle AI, Vimocity, FlowPath, LaanLaw and Metric Insights, with founders praising a straightforward process and a partnership approach rather than a transactional one. Its process is designed to run from introductory call to wiring of funds in under 30 days.

Programs run, credits and perks

Novel Capital runs no accelerator programme and publishes no cloud-credit bundle. Its perks are operational: a customer portal for tracking and managing funding, a 12-month committed line of capital on which founders pay only on what they draw, additional capacity unlocked as revenue grows, and advice on timing, structure and growth strategy beyond the funding itself. There are no personal guarantees, covenants or warrants, and no prepayment penalty is described on its product pages.

How to apply for funding from Novel Capital

Apply through Novel Capital's secure funding platform, reached from novelcapital.com. Securely sync analytics and reporting tools with read-only access, complete the streamlined application, and receive a personalised funding offer; Novel Capital says funding is delivered in less than 30 days, with some platform pages advertising funds in as little as 10 days.