Investor Profile: G Squared — Thesis, Cheque Size & How to Apply

G Squared is a Chicago based global growth stage investment firm that partners with dynamic technology companies throughout their life cycles as a complete capital solutions provider. Founded in 2011, it was built on a simple observation: venture backed companies are staying private longer, so founders, employees and early investors need liquidity and growth capital long before an IPO. For founders asking how to get funding from G Squared, the key point is timing.

The firm describes itself as a play on global growth, with offices in Chicago, San Francisco, Zurich and Miami. Its strategy blends primaries, direct secondaries and structured tenders, giving companies flexibility over when and how they raise or provide liquidity.

Investment thesis

G Squared invests in some of the world's fastest growing technology companies and aims to preserve founder choice. Its public message is that capital is most valuable when it lets a company invest, provide liquidity, adjust ownership or wait without surrendering control of its own timeline. That operator first, founder friendly stance earned it a place on the Inc.

Sectors and stages

G Squared focuses on growth stage technology companies in four core areas: SaaS, consumer internet, mobility, and fintech and insurtech. It invests mainly from Series B onwards, with an emphasis on mid to late stage venture backed companies that are already generating revenue and scaling. Its portfolio spans North America and Europe, with a global investor and company base.

Fund size and cheque size

G Squared closed its sixth flagship fund, G Squared VI, with $1.1 billion of committed capital in August 2024, to capitalise on opportunity in venture capital secondaries. At that close it reported approximately $4 billion under management and $5 billion deployed. By October 2025 it reported nearly $6 billion deployed and more than 150 portfolio companies since 2011.

Notable portfolio

Companies named by the firm in its own announcements include Anthropic, Bolt, Coursera, Fanatics, FIGS, Toast, Turo, Uber and Wiz, alongside Airbnb, Spotify, Instacart, Pinterest, Lyft and Dropbox in broader profiles. Emerging names cited by the firm include Bombas, Chime, Tipalti and Brex. The pattern is consistent: category defining consumer, software, mobility and fintech companies at the point where scale, brand and liquidity needs become strategic, not just financial.

Partners and team

Larry Aschebrook is founder and managing partner of G Squared. He founded the firm in 2011 after a career raising money for university foundations and running businesses, and he has led or co-led every investment its funds have made, according to PitchBook profiles. Spencer McLeod is partner and head of research and is quoted in the firm's founder friendly announcement.

Programs and perks

No accelerator, credits programme or startup perks bundle run by G Squared was verified. That is expected for a growth stage firm. Its programme, in effect, is its capital solutions toolkit: direct secondary transactions, primaries and structured primaries, and company sponsored employee tenders.

How to apply for funding

G Squared does not publish an open pitch portal or a standard application form on its homepage. Its official site, gsquared.com, presents its approach, portfolio and newsroom, with contact routes through the firm rather than a founder application form.