For founders building software in the United States, Formus Capital funding offers a distinctive route in: a London-based, early-stage investor that looks primarily across the Atlantic. This guide explains how to get funding from Formus Capital and what the firm looks for. Founded in 2023 and based in London, the firm describes itself through its investment record as a United States-focused venture investor in early-stage software companies.
Investment thesis
The firm's thesis is geographic as much as sectoral. Formus Capital invests primarily in software and artificial intelligence startups in the United States, and selectively in Türkiye, aiming to build what one profile of its co-founder calls a digital bridge between the United States and Turkey. That bridge matters for founders on either side of it: a Turkish team with United States ambitions, or a United States team that can benefit from a partner with deep Turkish business networks, is the natural fit. The firm is not a generalist spray-and-pray investor; its published deal record concentrates on enterprise and productivity software, financial software and applied artificial intelligence.
Sectors, stages and cheque size
Formus Capital prefers early-stage companies, principally at seed and Series A, although its record also includes later-stage participation, notably in PostHog. Its core sectors are artificial intelligence, software and data infrastructure, business and productivity software, and financial software. Cheque size is not publicly disclosed in the sources reviewed for this profile, so founders should not assume a standard ticket: the sensible approach is to open a conversation with a clear round size and let the firm confirm fit. Fund size is reported as $100 million in a profile of co-founder Cem Garih.
Notable portfolio
The firm's best-known portfolio name is PostHog, the open-source product analytics company, in whose Series D round Formus Capital participated alongside investors including Google Ventures and Stripe. Other names in its recent deal record include Sapiom, talp, Letter AI, GoWit and Deel, spanning financial software, customer-research technology and human-capital services. Earlier seed investments include Kalder. The pattern is consistent: business software with a clear product, often selling to other businesses, rather than consumer speculation.
Partners and team
Formus Capital is co-founded by Cem Garih, its Managing Partner, who also heads Alarko Investment Company, part of the Alarko Group. Before his current roles he worked in infrastructure project finance at EY and as a project engineer at Bechtel. Databases list a small team of four professionals, including two partners, although only Garih is named in the public profiles reviewed here, so founders should expect a lean, partner-led process rather than a large platform team.
How to apply for funding from Formus Capital
No public application form or pitch-submission page for Formus Capital was stated in the sources reviewed for this profile, and no standalone official website could be verified from public search results. Founders should therefore approach through a warm introduction, ideally via a co-investor, portfolio founder or a contact in the Alarko network, with a concise deck covering product, market, team and round. Be explicit about why the United States-Türkiye bridge, or the firm's enterprise-software focus, is relevant to your company; that is the angle most likely to earn a first meeting.
Why it matters for founders
Formus Capital suits early-stage software and AI founders with a United States focus, and especially teams that can use its United States-Türkiye bridge. Lead with product and market clarity, confirm cheque fit early, and seek a warm introduction through its co-investor network.