Mumbai-based GetVantage is one of India's pioneers in revenue-based financing, built on the conviction that promising small businesses shouldn't have to give up equity or pledge collateral to fund growth. It has positioned itself as a capital gateway for D2C brands, B2B SaaS companies and MSMEs — offering non-dilutive, cash-flow-linked funding, and disbursing within as little as 72 hours through its own RBI-licensed NBFC, GetGrowth Capital, and partner banks and institutional investors.

Lending thesis

GetVantage's thesis: India's best digital brands generate strong, predictable revenue long before venture funds find them. Revenue-based financing — loans from Rs 10 lakh up to Rs 5 crore of non-dilutive growth capital, repaid as a share of revenue — matches capital to cash flow instead of fixed EMIs or equity. Its homepage states equity-free, collateral-free financing with repayment terms of 6–24 months, embedded working capital of up to ₹100 lakh, and maximum funding of ₹10 crore+. Eligibility is revenue-led: the platform underwrites on revenue performance and growth momentum rather than profitability history or collateral.

Funds, stages and cheque sizes

GetVantage was founded by Bhavik Vasa (CEO) and Amit Srivastava in Mumbai. (Reported founding year differs: Economic Times coverage says 2019, Moneycontrol says 2020.) In June 2022 it raised $36 million in a mix of equity and debt — between seed and Series A — led by Varanium Nexgen Fintech Fund and DMI Sparkle Fund, with Chiratae Ventures, Dream Incubator Japan, Sony Innovation Fund, InCred Capital and the Haldiram's Family Office. With an earlier $5 million seed, total capital raised stood above $40 million by mid-2022. By then its marketplace had enabled funding for $270 million+ of GMV across 350+ brands in 18 categories, with 300% year-on-year growth in 2021.

Notable portfolio

Brands publicly linked to GetVantage funding include Arata, Rage Coffee, Bombay Shaving Company, EMotorad, The Pant Project, Naagin, Zymrat, BoldCare and Sweet Karam Coffee — spanning D2C, B2B SaaS, e-commerce, edtech, healthtech, cloud kitchens and nutrition. Founder stories on its site cite VoltUp (₹8.6 crore funded) and Snackible (₹4.9 crore funded), with 1.8x average revenue growth claimed for funded brands.

People

Co-founder and CEO Bhavik Vasa is a former EbixCash executive; Amit Srivastava co-founded the company with him. The $36 million raise in 2022 drew institutional backers including Chiratae Ventures and Sony Innovation Fund.

Programmes, credits and perks

GetVantage launched foundersforfounders.org in early 2021 as a founder-community initiative, and ran Bounce Back Capital, a festive-season programme offering Rs 20 lakh–Rs 2 crore of growth capital. Its current embedded-finance product, the Capital Gateway, integrates with Shopify, Amazon and Flipkart so sellers can discover and draw capital inside the dashboards they already use.

How to engage

Founders apply at getvantage.co, where the platform's funding estimator maps revenue to eligible funding amounts. The model fits revenue-generating D2C and SaaS businesses with 6–24 months of cash-flow visibility — a faster, dilution-free alternative to an early equity round.

Why it matters for founders

GetVantage helped invent India's revenue-based-financing category, moving from $5 million of seed capital to enabling funding across $270 million+ of brand GMV by 2022 — without asking founders for a single share. If you run a revenue-generating consumer or SaaS business and want growth fuel without dilution or collateral, its RBI-licensed NBFC and marketplace model deserve your first fundraise call. Find these funders and apply in one click at noranow.in/investors — and build your application with the Apply Kit.