Design-led lifestyle brand DailyObjects has raised ₹332 crore in a Series C funding round that blends primary and secondary transactions, the company announced this week. The round was co-led by Xponentia Capital Partners, Anicut Capital and Axiom Asia Private Capital, and values the brand at ₹1,050 crore.

As part of the transaction, early backer Roots Ventures partially exited its stake, clocking an 18X return on its initial investment — one of the cleaner early-stage exits in the D2C space this year. Roots, which first invested $2 million in February 2022 and doubled down in the $10 million Series B in 2024, continues as a shareholder alongside 360 One Asset and Trifecta Capital.

The brand started with phone cases and has grown into tech accessories, workspace essentials, carry products and lifestyle merchandise sold across nearly 350 retail touchpoints, including its own stores and Apple Premium Reseller locations. Co-founder and CEO Pankaj Garg (with co-founder and COO Saurav Adlakha) says the fresh capital will scale the offline network to 150 exclusive brand outlets over the next five years from the current 18, deepen R&D, and fund exploration of international markets — concrete expansion is expected from the next financial year.

The numbers backing the raise are strong: DailyObjects clocked ₹110 crore in FY25 revenue, has nearly doubled that in FY26, and targets ₹380–400 crore in FY27 with what Garg calls "healthy unit economics". He says the goal is to build a ₹1,000-crore business and eventually a global design-led consumer brand from India, with an IPO on the horizon in the coming years.

"DailyObjects has built a distinctive brand in a market where products have traditionally been functional but uninspiring," said P R Srinivasan, Managing Partner at Xponentia Capital Partners, adding that the firm believes the brand can become "a truly global consumer brand from India".

Why it matters for founders

DailyObjects is a masterclass in D2C scaling: start with one hero product, expand the catalogue slowly, keep unit economics healthy, and let the offline network compound. Roots Ventures' 18X partial exit also shows why secondary transactions in growth rounds matter — early backers get liquidity without forcing an IPO. If you're building a consumer brand, this is the playbook: revenue first, stores second, IPO third.