Startup funding in India is increasingly colliding with the budget food delivery wars: Curefoods is piloting MegaBite in Bengaluru's HSR Layout, offering dishes priced at ₹49–₹199 from its brands — including Rolls On Wheels, Olio Pizza, and Eatfit — with no delivery charges or platform fees.
Founded in 2020 by Cult.fit founder Ankit Nagori, Curefoods has built a cloud-kitchen portfolio through acquisitions. It paused its IPO process after receiving the SEBI nod due to valuation concerns. This is the startup's first attempt at running its own delivery platform, and it puts Curefoods in direct competition with other budget food providers like Swiggy's Toing, Rapido's Ownly and Rebel Foods' EatSure.
Why the budget segment is heating up
The pilot lands as every major platform chases the price-sensitive customer: no delivery fee, no platform fee, and dishes under ₹200 are the standard weapons. For Curefoods, owning the delivery layer — not just the kitchens — is the new frontier; the company has so far lived inside aggregator apps, and MegaBite tests whether its brands can pull customers directly.
The backdrop matters too. Curefoods put its public listing on hold over valuation concerns after getting SEBI's clearance, so the private-market story now needs a growth engine. A budget-first delivery app that converts cloud-kitchen supply into direct demand is exactly that kind of engine — if unit economics survive the ₹49 price point.
Why it matters for founders
Curefoods shows how kitchen-first startups are moving up the stack into delivery itself as commission pressure bites. For founders, the signal: in crowded categories, owning the customer relationship — not just the supply — is becoming the moat investors will pay for.