Blinkit leads quick commerce in product availability at 94.4%, beats Flipkart Minutes: Bernstein

Eternal's quick-commerce arm Blinkit has emerged as the leader in product availability among India's major quick-commerce platforms, with an average in-stock rate of 94.4%, according to a new report by brokerage firm Bernstein. Flipkart Minutes ranked second at 88.7%, followed by Swiggy Instamart at 83.8% and Zepto at 82.5%.

Bernstein tracked 150 stock-keeping units across grocery, fresh and non-grocery categories over 10 days, measuring availability across seven time slots per day in at least three PIN codes each in Mumbai, Gurugram and Bengaluru. Blinkit held steady at around 94–95% throughout the observation period, while Instamart and Zepto saw sharper fluctuations, dipping below 80% at certain intervals.

The report also found availability decaying as the day progressed: Instamart recorded the sharpest decline at 11%, followed by Zepto at 6%, while Blinkit and Flipkart Minutes recorded declines of just 5% each. Bernstein attributed Instamart's steeper drop to challenges in demand forecasting and inventory replenishment.

The brokerage argues product availability is emerging as a key competitive differentiator in India's quick-commerce market, which has traditionally competed on delivery speed and pricing. Maintaining high availability, it notes, requires effective demand forecasting, dark-store management, reliable procurement and logistics operations — and could improve customer retention as shoppers increasingly prefer platforms that can fulfil their entire baskets.